FOR IMMEDIATE RELEASE
December 1, 2023
PHILADELPHIA—On Saturday, Dec. 9, from 11 a.m. to 4 p.m., WURD Radio will host its seventh annual Empowerment Experience, a holiday marketplace and celebration of cooperative economics and the future of Black commerce.
This year’s Empowerment Experience will be broadcast live from Enon Tabernacle Baptist Church East, located at 2800 W. Cheltenham Ave., Philadelphia, PA 19150. The event – inspired by the Kwanzaa principle ujamaa, or cooperative economics – features a marketplace hosting more than two dozen merchants including many Black-owned businesses selling a diverse range of items for holiday gift-giving. Empowerment is always free and open to the public; attendees are encouraged to register online at wurdradio.com/empowerment.
WURD Radio will focus on the future of retail, economics and commerce with a live-shopping experience on Instagram presented by All Black Everything Pop Up. The livestream will allow social media audiences to interact with established vendors and shop their products. Meeka Johnson, founder and CEO of All Black Everything Pop Up, will share her insights on digital commerce and live shopping trends during a keynote discussion titled “The Future of Black Commerce.”
Johnson will be in conversation with WURD Radio hosts Andrea Lawful-Sanders of The Source and Tonya Pendleton of Reality Check, who will anchor the broadcast for the duration of Empowerment Experience.
“Fresh off of our epic 20th-anniversary celebration, we are excited to continue embracing our community through the Empowerment Experience,” said Sara M. Lomax, President and CEO of WURD Radio. “Creating uplifting and enriching experiences is at the heart of WURD’s business model. We are committed to our community, committed to Black businesses, and committed to circulating the Black dollar to enhance our collective economic power.”
WURD listeners can also tune into Empowerment Experience from 11 a.m. to 4 p.m. on the radio at 900AM/96.1FM, wurdradio.com and the WURD Radio app. There will be a live video stream via WURD TV on WURD’s website, facebook.com/forwurd, and twitch.tv/wurdradio.
Empowerment Experience is presented in partnership with Enon Tabernacle Baptist Church and brought to the public by Comcast, Bank of America, Brown’s Shop-Rite, Dietz & Watson, PECO, Keystone First, Pennsylvania Lottery, The Fitler Club and Herr’s Snack Foods.
ABOUT WURD RADIO
WURD Radio is the only Black-owned and operated talk radio station in the Commonwealth of Pennsylvania. Celebrating its 20th anniversary in 2023, over the past two decades WURD has evolved into a multi-media, multi-platform communications company that reaches deeply into the Black community through radio, video, events, digital and social media. It is considered the go-to media channel to engage, interact and connect with Philadelphia’s Black community. Tune in to WURD Radio on 900AM and 96.1FM in Philadelphia, at wurdradio.com and on the WURD Radio app. Watch WURD TV via Facebook, Twitch and wurdradio.com. Follow WURD on Instagram and X @onwurd and at facebook.com/forwurd.
Enon Tabernacle Baptist Church, under the leadership of Reverend Dr. Alyn E. Waller, has established itself as an integral part of the community, in both Germantown and Mount Airy. The outreach ministries at both locations extend beyond the four walls of the church and everyone is welcome at either service on Sunday. In fact, Enon is absolutely a “Place Where You Encounter God!”
Photos: Google Drive folder
Video: Empowerment 2022 video
Attend: Registration link on Eventbrite
Written by: Ashanti Martin
1:00 pm - 4:00 pm
Rev. Sharpton's nationally syndicated radio show “Keepin it Real.” This daily program will keep you on pulse with what's happening in politics and the world while getting answers to real questions in this daily talk program.close