More than 50 senior media executives convened at Poynter as part of the prestigious Media Transformation Challenge Program
Written by WURD Radio on February 10, 2020
The first participants to kick off Poynter’s programming in 2020 were an impressive bunch: the Fellows of the Media Transformation Challenge (MTC) Program: A Poynter Institute Executive Fellowship. These C-suite executives hailed from a blend of some of the world’s most prominent brands, including the Associated Press, the BBC, CNN, ESPN, Google News and NPR as well highly impactful groups such as The News Revenue Hub, Report for America, the Maynard Institute, Chicas Poderosas and The Trust Project. They were at Poynter in January to lead transformational changes at their organizations that respond to new realities amidst constant technological disruption.
The MTC program began as the Sulzberger Executive Leadership Program at Columbia University in 2007 under the direction of program architect Douglas K. Smith. It became the MTC Challenge at Harvard in 2019, and officially moved to Poynter this year.
Using Smith’s innovative “challenge-centric” design, each MTC Fellow identifies one of the most crucial challenges facing her or his enterprise, then uses the program’s resources, methodology, coaching, peer support, and alumni community to define and achieve success at that challenge.