Lively-HOOD is an initiative of WURD Radio which aims to support sustainable communities by connecting people to jobs, career readiness information and entrepreneurial resources. WURD is launching the Lively-HOOD initiative at our Founder’s Day event on Friday, August 23rd with a specific focus on connecting young Black Philadelphians with jobs and entrepreneurship opportunities. We are looking to partner with corporate recruiters, city agencies, and nonprofit organizations to help address the unemployment and poverty challenges in the city.


According to Philadelphia Works, across all races and ethnic groups over the age of 25, African Americans have the highest unemployment rate both in Philadelphia (17.7%) and in Pennsylvania (15.4%).


Leveraging the trust and uniqueness of the WURD brand, Lively-HOOD will serve Philadelphians by providing them with access to resources, training, and opportunities. At the same time, the initiative will serve hiring corporations and nonprofits by offering insight, access to surveys, and an understanding of the needs of African American job seekers as part of their diversity, equity, and inclusion efforts. 



We will do this through: 



–  A series of in-community events, starting with Founder’s Day

–  On air conversations and engagement, beginning September 1st

–  A new Lively-HOOD podcast, beginning October 1st

–  Creating and maintaining a database of contact information from attendees at events 

–  A monthly digital newsletter focused on job opportunities, starting October 1st

–  Ongoing social media campaigns



Founder’s Day is a celebration of the life and legacy of WURD founder, Walter P. Lomax Jr, M.D. The daylong tribute focuses on Black economic empowerment, entrepreneurship, and healing strategies for our community.  The event will take place on Friday, August 23rd, at the Free Library of Philadelphia, located at 1901 Vine Street from 9am-7pm and will feature live broadcasts, workshops, panel discussions, on site job fair and a vendor showcase. Based on prior years, we anticipate an audience of approximately 500 people throughout the day.

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