Written by on February 25, 2020


February 25, 2020

Contact: Charles Ellison | | 301.526.2239




Philadelphia-based Black-owned Talk Media Station Partners With D.C.-based pollster to Present Nationwide Survey of 1,000 African American Adults

(PHILADELPHIA, PA) – WURD Radio (96.1FM / 900AM / / WURDApp), the only African American-owned talk radio station in Pennsylvania, and one of only a few in the country, recently partnered with Washington, D.C.-based Lincoln Park Strategies (“LPS”), a full-service analytic research firm, to conduct and release a major nationwide survey of 1,000 African American adults.  The purpose of this poll, the result of a comprehensive field assessment conducted by LPS, was to gauge Black adult opinions on the 2020 presidential field (including Democratic candidates and the Republican incumbent) and a number of key policy issues. Out of those sampled, 54 percent are women, 44 percent are men; 83 percent are registered to vote, 14 percent are not. 

This Lincoln Park Strategies-WURD National Black Voter Poll (LPS-WURD Poll) finds that a slim majority of African American adults, 39 percent, will vote for the Democratic nominee for president depending on who that nominee is; 37 percent say they will vote for the Democratic nominee, regardless and 10 percent are prepared to vote for the incumbent President Donald Trump. The poll also shows 11 percent of Black adult respondents saying they will not vote in the 2020 presidential election, in addition to 3 percent who are prepared to vote for a third-party nominee. A majority of respondents (44 percent) believe that defeating Trump is the priority in 2020, as opposed to 24 percent who feel defeating Trump and the issue stances of the Democratic nominee are equally important and another 22 percent who believe the issue stances of the Democratic nominee are important. 

When looking at Black opinions on the 2020 Democratic presidential primary field’s “electability” against the incumbent Donald Trump, 53 percent of respondents expressed support for Bernie Sanders in a hypothetical head-to-head match-up against Trump (10 percent) in the general election (in addition to 23 percent undecided), followed by 51 percent for Joe Biden vs. Trump  and 48 percent for Mike Bloomberg vs. Trump. Elizabeth Warren ranked 4th among survey respondent choices at 44 percent, followed by Pete Buttigieg (41 percent), Amy Klobuchar (40 percent) and Tom Steyer (39 percent).  With conversation about Black voters over the last couple of weeks centering around Bloomberg’s past embrace of the controversial policing method known as “stop and frisk,” a majority of respondents (35 percent) answered that a candidates “prior support” of the tactic would influence their vote for president versus 26 percent who said it would not. Nearly a quarter of Black adult respondents, 22 percent, said that a candidate’s sexual orientation would likely “impact” their support of him or her. 

In the Democratic presidential primary, Bernie Sanders receives 41 percent of Black voter support, followed by Joe Biden at 36 percent and Mike Bloomberg at 27 percent. 

In other results, respondents identified healthcare, jobs and the economy, and social issues as the top three issues they would like addressed.  Three-quarters of respondents, 75 percent, said that they are likely to fill out the upcoming Census online (42 percent) or by mail (33 percent); 17 percent of respondents said that they don’t plan to complete the Census form (7 percent) or they do not know about it (10 percent). 

This is the first nationwide political opinion poll of Black adults in 2020 done in partnership with a Black-owned media outlet, and it is among the first of this year to deeply examine Black voter sentiment.  With the South Carolina presidential primary only days away on February 29th – where over 60 percent of voters in that primary are Black – and Black voters nationally accounting for a significant and decisive share of the overall Democratic primary electorate, there is increased public and media interest in the role the Black electorate will play in deciding the next Democratic Party nominee for president and who wins the White House in November. 

The LPS-WURD Poll is the result of 1,000 total interviews among African American adults conducted between February 13 – February 21, 2020 in an online survey. Results were weighted to ensure proportional response. The margin of error for overall results is 3.1% at the 95% confidence level. Full poll results can be found below:



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About WURD Radio – WURD (96.1FM | 900AM | | WURD App) is the only Black owned and operated multimedia talk radio station in Pennsylvania, and one of a few in the country. WURD serves as the heartbeat and pulse of Philadelphia’s Black community by providing information and solutions that educate, uplift and inspire. Since our inception in 2003, we pride ourselves on being a strong voice for the issues that matter. More information on WURD is at or by following @onWURD

About Lincoln Park StrategiesLincoln Park Strategies is a full-service analytic research firm that partners with corporate, non-profit, and political clients around the globe to meet all of their research and data needs. In an ever-changing world, Lincoln Park Strategies continues to transform and expand the way we collect and analyze data for our clients. All of our quantitative, qualitative, and analytic research methods provide more than just a simple binary view of the world, but instead give a complete, integrated, and long-term view of the landscape in which our clients are situated. More information is at or by following @lpstrategies on Twitter.

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